What's inside the newsletter from The Kooples
- Sector
- Fashion & retail
- Emails read
- 7 campaigns
The main finding
Collection active: the first campaign will be analyzed as soon as it arrives.
One email when a criterion changes state: the Pro version, in early access.
Share
Share this report
No transactional message analyzed yet.
What this audit cannot see
This family does not yet have a report
A transactional email cannot be obtained by subscribing. It goes out after a purchase, a sign-up, or a password request, to the person concerned — never to a listening address. That is why it is missing here, and why it is missing from most audits.
These messages are subject to different constraints than marketing ones: consent is presumed, unsubscribing does not always make sense, and deliverability matters more since the recipient is expecting the message. The same checks apply to them nonetheless, and it is often here that the sharpest gaps show up.
A single message received is enough to open the family. The scores then apply to that one message, and the report says so.
What would be checked
- Open tracking pixel
- Tracking whether an invoice was opened is harder to justify than on a promotion.
- Unsubscribe
- An unsubscribe link on an expected message can make the recipient lose what matters most.
- Authentication
- It is transactional messages that get impersonated: order confirmations, password resets.
- Accessibility
- With images blocked, a validation code carried by an image can no longer be read.
We give you a receiving address. Analysis starts with the first message received.