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Postmetry

Brand

A wordmark, a monogram, an icon, and a palette born from a black background. Enough to credit us correctly without having to ask.

The name

A single word, never a space or a hyphen. In a sentence, it takes the capital of a proper noun; the wordmark itself is drawn in lowercase, and that case is part of the mark.

Usage

Give it room to breathe. Large or small, the wordmark needs clear space on every side at least equal to the height of its matrix. Don't redraw it, don't stretch it, don't place it over a photograph.

These marks identify our company. Please don't use them in a way that would suggest a partnership, an affiliation or a certification: we measure emails, we attest to nothing. When in doubt, write to us.

The assets

Wordmark The name spelled out in full, preceded by its matrix. This is the default form, used whenever space allows.
Wordmark, on a light background The same mark in ink. Use it rather than inverting the white version: inverting flattens the matrix's twenty-five opacities.
Monogram The matrix alone, cropped to the square it already occupies. It signs wherever the name is written alongside it, never in its place.
Monogram, on a light background Same rule as the wordmark: a dedicated mark rather than an inversion.
App icon The matrix set on a rounded cartouche, with its glow. Reserved for uses that require a tile: favicon, avatar, store thumbnail.

The colors

Dark is the default state, not a variant: the palette was born on a black background and reads there. The values below are the ones this page is using right now, as you look at it.

  • Background ink — The black everything is drawn on.
  • Heading white — The carrying text, and the logo mark.
  • Reading grey — Body text, beneath the heading.
  • Raised surface — Cards and blocks, one step above the background.
  • Tie-break blue — The only brand color. It sets two actions apart; it promotes nothing.

Typography

Geist for text, Geist Mono for anything technical. The mono is not decorative: it carries domains, headers, and message excerpts — everything that must be copied without ambiguity.

High punctuation never leaves its word: a non-breaking space precedes it — colon, semicolon, question and exclamation marks — and lines the inside of quotation marks. A heading never ends its line on a lone quotation mark.

Ag Geist · headings and text

Ag Geist Mono · domains and headers