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OmetriaOpen-tracking pixel, click tracking and unsubscribe

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British customer marketing platform, founded in 2013 and built for retail brands.

Postmetry reference sheet

What the vendor says, checked by us

No capability of this sending platform is documented yet. No percentage is shown: it would measure our progress, not what the tool allows.

Postmetry corpus

What brands actually send

Observation base 5 brands · 3 months 64

64 messages received from 08/09/2026 to 10/22/2026. Below the threshold of 30 messages and 8 brands: no rate is published.

Postmetry reference sheet

What this ESP allows

Catalog shared by both pages. Each note carries its source, its date, and its confidence level.

On the right, what our emails say about it: matching, contradicted, never observed despite the volume, too few emails to conclude — or out of reach, when the capability can't be read from an email.

Tracking 8 not verified

Open pixel Non vérifié Pas encore documenté Non vérifié Observed seen on 55 of 55 emails from 4 brands, 3 months
Click tracking Non vérifié Pas encore documenté Non vérifié Observed seen on 55 of 55 emails from 4 brands, 3 months
Exclusion by campaign Non vérifié Pas encore documenté Non vérifié Out of reach
Exclusion by contact Non vérifié Pas encore documenté Non vérifié Out of reach
Consent — absence means no pixel Non vérifié Pas encore documenté Non vérifié Out of reach
Native consent collection Non vérifié Pas encore documenté Non vérifié Out of reach
Tracking anonymization Non vérifié Pas encore documenté Non vérifié Out of reach
Traceable choice Non vérifié Pas encore documenté Non vérifié Out of reach

Unsubscribe 4 not verified

List-Unsubscribe Non vérifié Pas encore documenté Non vérifié Observed seen on 55 of 55 emails from 4 brands, 3 months
RFC 8058 — one click Non vérifié Pas encore documenté Non vérifié Observed seen on 55 of 55 emails from 4 brands, 3 months
Preferences page Non vérifié Pas encore documenté Non vérifié
Transactional exceptions Non vérifié Pas encore documenté Non vérifié

Authentication 5 not verified

DKIM Non vérifié Pas encore documenté Non vérifié Observed seen on 64 of 64 emails from 5 brands, 3 months
SPF Non vérifié Pas encore documenté Non vérifié Observed seen on 64 of 64 emails from 5 brands, 3 months
DMARC Non vérifié Pas encore documenté Non vérifié Observed seen on 64 of 64 emails from 5 brands, 3 months
Sending domain Non vérifié Pas encore documenté Non vérifié Never observed out of 64 emails from 5 brands, 3 months
Tracking domain Non vérifié Pas encore documenté Non vérifié Too few emails out of 55 emails from 4 brands, 3 months

Infrastructure & governance 4 not verified

Logging Non vérifié Pas encore documenté Non vérifié Out of reach
API Non vérifié Pas encore documenté Non vérifié Out of reach
Consent history Non vérifié Pas encore documenté Non vérifié Out of reach
Granularity of settings Non vérifié Pas encore documenté Non vérifié Out of reach

Postmetry corpus

Observed in our corpus

Recorded by our analyzers on messages received on addresses we control. Nothing from the reference sheet here, no access to the tool.

64 messages, 5 brands, below the threshold of 30 messages and 8 brands: no rate is published. A percentage on so few emails, or so few brands, describes what one brand configured, not what the sending platform does.

Period observed

08/2026 → 22/10/2026

3 months, 5 distinct brands.

Identification signals

What we recognized the sending platform by, message by message.

  • ometria.email 100 %

Limits of this analysis

It doesn't say what a brand has actually configured. A sending platform that allows turning off the pixel says nothing about which brands have done so — that's what a brand's report answers.

It doesn't rank. No score, no recommendation: capabilities don't carry the same weight depending on the use, and that weight isn't ours to set.

A “not checked” cell is not a “no”. It says nobody has gone to look yet, and nothing else.

The corpus does not establish a capability. A rate of observed pixels says what brands send, not what the tool can do.

Sources

0 sources

No source has been cited for this sending platform yet. Sources are derived from the notes: they will appear as capabilities get documented.

Do your emails go through Ometria?

The sending platform is read from the headers, not from a claim. The report names it, and says where to fix the findings with that vendor.

Analyze one of my emails