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ActiveCampaignOpen-tracking pixel, click tracking and unsubscribe

Marketing généraliste · ActiveCampaign · vendor's site ↗ · code activecampaign

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American platform centered on automation: scenarios triggered by the contact's behavior rather than one-off campaigns. It targets SMEs that have outgrown bulk sending without the budget for an enterprise tool.

Postmetry reference sheet

What the vendor says, checked by us

Documentation maturity 1 / 4 capabilities 25 %

0 sources · last reviewed on 08/04/2026. Still not checked: Exclusion by campaign, Exclusion by contact, Traceable choice.

Postmetry corpus

What brands actually send

No message from this sending platform has arrived in the corpus yet. This is not a zero: it's an absence of measurement, and nothing is inferred from it.

Postmetry reference sheet

What this ESP allows

Catalog shared by both pages. Each note carries its source, its date, and its confidence level.

On the right, what our emails say about it: matching, contradicted, never observed despite the volume, too few emails to conclude — or out of reach, when the capability can't be read from an email.

Tracking 1 not met · 7 not verified

Open pixel Not verified Pas encore documenté Non vérifié Too few emails
Click tracking Not verified Pas encore documenté Non vérifié Too few emails
Exclusion by campaign Not verified Pas encore documenté Non vérifié Out of reach
Exclusion by contact Not verified Documentation muette Non vérifié Out of reach
Consent — absence means no pixel No 04/08/2026 Out of reach
Native consent collection Non vérifié Pas encore documenté Non vérifié Out of reach
Tracking anonymization Not verified Documentation muette Non vérifié Out of reach
Traceable choice Not verified Pas encore documenté Non vérifié Out of reach

Unsubscribe 4 not verified

List-Unsubscribe Not verified Pas encore documenté Non vérifié Too few emails
RFC 8058 — one click Not verified Pas encore documenté Non vérifié Too few emails
Preferences page Not verified Pas encore documenté Non vérifié
Transactional exceptions Not verified Pas encore documenté Non vérifié

Authentication 5 not verified

DKIM Not verified Pas encore documenté Non vérifié Too few emails
SPF Not verified Pas encore documenté Non vérifié Too few emails
DMARC Not verified Pas encore documenté Non vérifié Too few emails
Sending domain Not verified Pas encore documenté Non vérifié Too few emails
Tracking domain Not verified Pas encore documenté Non vérifié Too few emails

Infrastructure & governance 4 not verified

Logging Not verified Pas encore documenté Non vérifié Out of reach
API Not verified Pas encore documenté Non vérifié Out of reach
Consent history Not verified Pas encore documenté Non vérifié Out of reach
Granularity of settings Not verified Documentation muette Non vérifié Out of reach

Limits of this analysis

It doesn't say what a brand has actually configured. A sending platform that allows turning off the pixel says nothing about which brands have done so — that's what a brand's report answers.

It doesn't rank. No score, no recommendation: capabilities don't carry the same weight depending on the use, and that weight isn't ours to set.

A “not checked” cell is not a “no”. It says nobody has gone to look yet, and nothing else.

The corpus does not establish a capability. A rate of observed pixels says what brands send, not what the tool can do.

Sources

0 sources

No source has been cited for this sending platform yet. Sources are derived from the notes: they will appear as capabilities get documented.

Do your emails go through ActiveCampaign?

The sending platform is read from the headers, not from a claim. The report names it, and says where to fix the findings with that vendor.

Analyze one of my emails