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AWeberOpen-tracking pixel, click tracking and unsubscribe

AWeber can insert an open-tracking pixel.

Marketing généraliste · vendor's site ↗ · code aweber

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One of the oldest American sending platforms, in service since the late 1990s, which has stayed with its core business: the mailing list and the autoresponder. Its user base is largely made up of creators and trainers.

Postmetry reference sheet

What the vendor says, checked by us

Documentation maturity 11 / 20 capabilities 55 %

10 sources · last reviewed on 09/11/2026. Still not checked: Exclusion by campaign, Exclusion by contact, Consent — absence means no pixel, Native consent collection, Tracking anonymization, Traceable choice, Transactional exceptions, Logging, Consent history.

Postmetry corpus

What brands actually send

Observation base 1 brand · 1 month 4

4 messages received from 10/08/2026 to 10/14/2026. Below the threshold of 30 messages and 8 brands: no rate is published.

Postmetry reference sheet

What this ESP allows

Catalog shared by both pages. Each note carries its source, its date, and its confidence level.

On the right, what our emails say about it: matching, contradicted, never observed despite the volume, too few emails to conclude — or out of reach, when the capability can't be read from an email.

Tracking 6 not verified

Open pixel Yes 1 note · 11/09/2026 Too few emails seen on 4 of 4 emails from 1 brand, 1 months
By default

When you send messages via AWeber, we will automatically embed an invisible 1x1 pixel in your message that, when enabled, would register as the subscriber opening the message.

Caveat Added automatically to every HTML message, including hand-written HTML; a plain-text message does not carry one. The page does not say it can be disabled.

Why am I not receiving any opens? · Help centre · last reviewed on 09/11/2026 · confidence medium

Click tracking Yes 1 note · 11/09/2026 Too few emails seen on 4 of 4 emails from 1 brand, 1 months
By default

Your links are processed and converted either to point to special addresses hosted on our web server or your website (if you have email web analytics enabled).

Caveat Click tracking is set message by message, and goes through clicks.aweber.com unless the brand installs AWeber's web analytics on its site ("Why do my links read clicks.aweber.com?").

What is Click Tracking? · Help centre · last reviewed on 09/11/2026 · confidence medium

Exclusion by campaign Not verified Documentation muette Non vérifié Out of reach
Exclusion by contact Not verified Documentation muette Non vérifié Out of reach
Consent — absence means no pixel Not verified Documentation muette Non vérifié Out of reach
Native consent collection Not verified Documentation muette Non vérifié Out of reach
Tracking anonymization Not verified Documentation muette Non vérifié Out of reach
Traceable choice Not verified Documentation muette Non vérifié Out of reach

Unsubscribe 1 partial · 1 not verified

List-Unsubscribe Yes 1 note · 11/09/2026 Too few emails seen on 4 of 4 emails from 1 brand, 1 months
By default

AWeber automatically includes list-unsubscribe headers in every email you send, making it easy for subscribers to opt out directly from their inbox.

Caveat The header carries the unsubscribe URL; the page does not mention a mailto.

Does AWeber Include One-Click Unsubscribe Headers? · Help centre · last reviewed on 09/11/2026 · confidence medium

RFC 8058 — one click Yes 1 note · 11/09/2026 Too few emails seen on 4 of 4 emails from 1 brand, 1 months
By default

AWeber includes both required headers in every email: List-Unsubscribe : Contains the unsubscribe URL List-Unsubscribe-Post : Enables one-click unsubscribe functionality

Caveat In every email. The page gives no date of introduction, and whether the button is displayed depends on the email client.

Does AWeber Include One-Click Unsubscribe Headers? · Help centre · last reviewed on 09/11/2026 · confidence medium

Preferences page Partially 1 note · 11/09/2026
By default

Both of the URLs in this line lead to a "Subscription Options" page. There, a subscriber can change their email address and name, or unsubscribe from your list.

Caveat The options page, hosted by the vendor, lets subscribers change their address or name, update their custom fields if the brand allows it ("How can subscribers update their custom fields?"), or unsubscribe. It does not offer a choice of content.

What is the unsubscribe link that AWeber appends to my messages? · Help centre · last reviewed on 09/11/2026 · confidence medium

Transactional exceptions Not verified Documentation muette Non vérifié

Authentication 1 partial

DKIM Yes 1 note · 11/09/2026 Too few emails seen on 4 of 4 emails from 1 brand, 1 months
By default

AWeber offers both automatic and manual methods to set up these authentication protocols. … If your domain is no longer authenticated at send time, your broadcast will be returned to Draft status and you will receive a notification to re-authenticate before sending.

Caveat The page gives neither the selector nor the record values. Above 400 subscribers, an authenticated custom domain is required.

Authenticate Your Email Domain with DKIM and DMARC · Help centre · last reviewed on 09/11/2026 · confidence medium

SPF Not applicable 1 note · 11/09/2026
By default

An SPF record is not required or needed for improving deliverability or guarding against spoofing, when sending from AWeber and many other email service providers (ESPs). … The SPF domain needs to align with the domain found in the return-path header which is normally a domain owned by the ESP.

Caveat The envelope carries a vendor domain: the brand's authentication relies on DKIM and DMARC. The page nonetheless gives an example include (v=spf1 mx include:send.aweber.com ~all), which it says will probably be ignored.

Do I need to update my domain's SPF record? The answer is No. · Help centre · last reviewed on 09/11/2026 · confidence medium

DMARC Yes 1 note · 11/09/2026 Too few emails seen on 4 of 4 emails from 1 brand, 1 months
By default

start with a policy of None, then move to Quarantine, and finally to a policy of Reject

Caveat The policy remains the brand's choice, and the vendor encourages raising it in stages. The record is set up alongside DKIM ("Authenticate Your Email Domain with DKIM and DMARC").

What is DMARC authentication? · Help centre · last reviewed on 09/11/2026 · confidence medium

Sending domain Yes 1 note · 11/09/2026 Too few emails out of 4 emails from 1 brand, 1 months
By default

If your AWeber account has more than 400 subscribers, you are required to send emails from a custom domain email address (such as you@yourbusiness.com ) rather than a free email address like Gmail or Yahoo Mail.

Caveat Below 400 subscribers, a free address is still possible. Above that, a send from an unauthenticated address reverts to draft.

Why do I need a custom domain email address when I have more than 400 subscribers? · Help centre · last reviewed on 09/11/2026 · confidence medium

Tracking domain Partially 1 note · 11/09/2026 Too few emails out of 4 emails from 1 brand, 1 months
By default

With Click Tracking, in order to track the clicks, the subscriber's browser passes through a "tracking URL" at clicks.aweber.com and then immediately redirects to the URL you entered in your message. … you can either disable click tracking, or simply install email web analytics on your website.

Caveat None of the pages read describes a custom tracking domain to configure: links go through clicks.aweber.com, unless the brand installs AWeber's web analytics on its site, which is not available on the free plan. Nothing on the tracking image.

Why do my links read clicks.aweber.com? · Help centre · last reviewed on 09/11/2026 · confidence medium

Infrastructure & governance 1 partial · 2 not verified

Logging Not verified Documentation muette Non vérifié Out of reach
API Yes 1 note · 11/09/2026 Out of reach
By default

AWeber has a full featured API, allowing users to easily connect their AWeber accounts with other sites and services online.

Caveat Another page shows that the API updates the tags and fields of an existing subscriber ("How can I update an existing subscriber via the API?"); nothing on tracking settings.

Does AWeber have an API? · Help centre · last reviewed on 09/11/2026 · confidence medium

Consent history Not verified Documentation muette Non vérifié Out of reach
Granularity of settings Partially 1 note · 11/09/2026 Out of reach
By default

This is because you have enabled "Click Tracking" for your message(s).

Caveat Only click tracking can be configured, message by message; the open-tracking pixel is added automatically to every HTML message. Nothing at account, list or contact level.

Why do my links read clicks.aweber.com? · Help centre · last reviewed on 09/11/2026 · confidence medium

Postmetry corpus

Observed in our corpus

Recorded by our analyzers on messages received on addresses we control. Nothing from the reference sheet here, no access to the tool.

4 messages, 1 brand, below the threshold of 30 messages and 8 brands: no rate is published. A percentage on so few emails, or so few brands, describes what one brand configured, not what the sending platform does.

Period observed

10/2026 → 14/10/2026

1 months, 1 distinct brand.

Identification signals

What we recognized the sending platform by, message by message.

  • aweber.com 100 %

Limits of this analysis

It doesn't say what a brand has actually configured. A sending platform that allows turning off the pixel says nothing about which brands have done so — that's what a brand's report answers.

It doesn't rank. No score, no recommendation: capabilities don't carry the same weight depending on the use, and that weight isn't ours to set.

A “not checked” cell is not a “no”. It says nobody has gone to look yet, and nothing else.

The corpus does not establish a capability. A rate of observed pixels says what brands send, not what the tool can do.

Sources

10 sources
See the 4 other sources ▾

Frequently asked questions

Does AWeber rewrite links for click tracking?

Yes: AWeber rewrites the links in its emails to count clicks.

Does AWeber support one-click unsubscribe (RFC 8058)?

Yes: AWeber can declare one-click unsubscribe, handled by the mailbox without opening a page.

Do your emails go through AWeber?

The sending platform is read from the headers, not from a claim. The report names it, and says where to fix the findings with that vendor.

Analyze one of my emails