Adobe CampaignOpen-tracking pixel, click tracking and unsubscribe
Adobe Campaign can insert an open-tracking pixel, and lets you remove it campaign by campaign. In our corpus, 192 of the 206 emails sent through Adobe Campaign, by 22 brands, loaded an open-tracking pixel (93%).
Enterprise · vendor's site ↗ · code adobe-campaign
Adobe's cross-channel campaign management platform, which grew out of Neolane, a Paris-based vendor acquired in 2013. Adobe documents Momentum, SparkPost's commercial sending server, as the server that delivers its messages.
Postmetry reference sheet
What the vendor says, checked by us
5 sources · last reviewed on 08/23/2026. Still not checked: Exclusion by contact, Consent — absence means no pixel, Native consent collection, Tracking anonymization, Traceable choice, List-Unsubscribe, RFC 8058 — one click, Preferences page, Transactional exceptions, DKIM, SPF, Sending domain, Logging, API, Consent history, Granularity of settings.
Postmetry corpus
What brands actually send
206 messages received from 08/02/2026 to 10/30/2026.
Postmetry reference sheet
What this ESP allows
Catalog shared by both pages. Each note carries its source, its date, and its confidence level.
On the right, what our emails say about it: matching, contradicted, never observed despite the volume, too few emails to conclude — or out of reach, when the capability can't be read from an email.
Tracking 5 not verified
Open pixel Yes 1 note · 23/08/2026 Consistent seen on 176 of 185 emails from 20 brands, 3 months
Controls whether the open-tracking pixel is included in the email. This option is enabled
Caveat "enabled by default", Email opens toggle per message. The passage says the option controls the inclusion of the pixel in the email — when disabled, the pixel is not inserted for that delivery (a removal model, not server-side filtering). Vendor warning: building blocks, never a guarantee of compliance.
CNIL guidance on email tracking pixels · Help centre · last reviewed on 08/23/2026 · confidence medium
Click tracking Yes 1 note · 23/08/2026 Consistent seen on 42 of 185 emails from 20 brands, 3 months
tracks opens, clicks, and unsubscribes by default—no additional configuration needed
Caveat On by default. Click on email toggle per message (CNIL page). Fragment links are tracked like the others.
Get started with tracking in Journey Optimizer · Help centre · last reviewed on 08/23/2026 · confidence medium
Exclusion by campaign Yes 1 note · 23/08/2026 Out of reach
To disable open tracking for a specific email, uncheck the Email opens option when creating your message.
Caveat Per message, within a journey or a campaign. The vendor explicitly recommends reviewing all active journeys and campaigns before the date of application — message-level granularity is also an operational burden for the client.
CNIL guidance on email tracking pixels · Help centre · last reviewed on 08/23/2026 · confidence medium
Consent — absence means no pixel Not verified À valider 1 note Out of reach
the value for the consent field is empty and treated as consent to receive
Caveat AJO consent is an Experience Platform schema: an empty default means consent to receive, values can be changed at onboarding, and consent policies can override the logic. Nothing natively links this field to the pixel — this is the "framework to implement" on the map: the pieces exist (field, policies, per-message toggles, suppression), but assembling consent→pixel falls to the client.
Configure List unsubscribe · Help centre · last reviewed on 08/23/2026 · confidence medium
Unsubscribe 4 not verified
Authentication 3 not verified
DMARC Yes 1 note · 18/08/2026 Consistent seen on 206 of 206 emails from 22 brands, 3 months
SPF and DKIM records are prerequisites for creating a DMARC record
Caveat Self-service DMARC in the Control Panel, with rare safeguards: the policy cannot be downgraded to "none", the percentage is forced to 100, subdomains delegated by CNAME inherit from the parent, and deletion is blocked while a BIMI record exists. The most prescriptive tool on DMARC among those we reference.
Add DMARC records · Help centre · last reviewed on 08/18/2026 · confidence medium
Tracking domain Yes 1 note · 18/08/2026 Never observed out of 185 emails from 20 brands, 3 months
Additional subdomains to host mirror, resource, tracking pages and domain key
Caveat Tracking and mirror-page subdomains are created automatically under the brand's delegated subdomain — tracking never names Adobe. Recognition in our corpus: by structure (tracking under the sending domain, pattern data.email.<brand>) rather than by vendor domain.
Setting up a new subdomain · Help centre · last reviewed on 08/18/2026 · confidence medium
Infrastructure & governance 4 not verified
Postmetry corpus
Observed in our corpus
Recorded by our analyzers on messages received on addresses we control. Nothing from the reference sheet here, no access to the tool.
Out of the 206 messages received
192 messages out of 206
174 messages out of 206
158 messages out of 206
0 messages out of 50
Period observed
08/2026 → 30/10/2026
3 months, 22 distinct brands.
Identification signals
What we recognized the sending platform by, message by message.
- X-mailer 100 %
Limits of this analysis
It doesn't say what a brand has actually configured. A sending platform that allows turning off the pixel says nothing about which brands have done so — that's what a brand's report answers.
It doesn't rank. No score, no recommendation: capabilities don't carry the same weight depending on the use, and that weight isn't ours to set.
A “not checked” cell is not a “no”. It says nobody has gone to look yet, and nothing else.
The corpus does not establish a capability. A rate of observed pixels says what brands send, not what the tool can do.
Sources
5 sources- Get started with tracking in Journey Optimizer Help centre · confidence medium 23/08/2026
- Configure List unsubscribe Help centre · confidence medium 23/08/2026
- CNIL guidance on email tracking pixels Help centre · confidence medium 23/08/2026
- Setting up a new subdomain Help centre · confidence medium 18/08/2026
- Add DMARC records Help centre · confidence medium 18/08/2026
Comparable sending platforms
Compare the whole family →Frequently asked questions
Can you turn off open tracking in Adobe Campaign?
Does Adobe Campaign rewrite links for click tracking?
Do your emails go through Adobe Campaign?
The sending platform is read from the headers, not from a claim. The report names it, and says where to fix the findings with that vendor.